Harvey Nichols to Create Own-Brand
Drapers published a report on the 21st of November that Harvey Nichols were in the early stages of creating a brand specifically for them “I am talking about creating a brand that might have a certain name or be a certain line but that has been created exclusively for us.” Joseph Wan explains when interviewed.
This idea is all part of the companies strive for growth over the next 5 years, including increasing its space in store to include more luxury brands including Chanel, to attract more tourists, this will be happening in their knightsbridge store.
Harvey Nichols isn't as big as it's giant competitors such as Selfridges and Harrods, so with the companies growth plan they are trying to attract more customers to choose them for their luxury goods, they claim that "[maximising] space is very important. It is all about editing" which is so true for luxury brands, it's all about the visual merchandising, proper display of popular brands is which department stores become successful.